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How to export Spotipo data to almost any CRM (Webhook Integration)

Written by Matija Farkaš
Updated over a week ago

Webhook integration provides universal connectivity between Spotipo and virtually any CRM, marketing automation platform, or database system, even those without native Spotipo integrations. By generating a webhook URL in your target platform and configuring it in Spotipo, guest WiFi data flows automatically to your chosen system without custom development or API work.

This guide walks you through generating webhook URLs, configuring the integration in Spotipo, and setting up filters for consent-based export, first-time guest triggers, and connection event tracking. Webhook integration typically takes 10-15 minutes to configure.

What you'll accomplish:

  • Generate a webhook URL in your CRM or automation platform

  • Configure webhook integration in Spotipo

  • Set up consent-based filtering and trigger conditions

  • Enable automatic guest data export to any system

What you'll need:

  • CRM or platform with webhook support (Zapier, Make, n8n, custom systems)

  • Active Spotipo account with guest WiFi configured

  • Admin access to your target CRM/platform

When to use webhooks: Use webhook integration when your CRM isn't natively supported by Spotipo, when you need custom data workflows, or when connecting to proprietary internal systems. Webhooks provide maximum flexibility for data export automation.

Unfortunately, not all of the CRMs are supported natively. But that doesn't mean that data can't be exported.

That's where Webhook comes in.

Generate Webhook URL

Webhook will enable you to export Spotipo customer data to a CRM of your choosing, by simply generating URL that you can then use in Spotipo.

To start out, make sure that your CRM supports Webhook integration (e.g. Zapier does support the Webhook Integration). If it does, follow your CRMs instructions on generating the webhook URl and once you have it, return to Spotipo.

In case your CRM doesn't support Webhook: Check that the CRM you're using is not already supported in the Spotipo Integrations menu. If it's missing, reach out to chat or write us at [email protected]. We are always open to making our product better, so we would love to help out with creating an integration with the CRM of your choosing.

Setting up Webhook in Spotipo

Once you have your Webhook URL, simply open the Custom Webhook integration in Spotipo.

There you can simply paste the Webhook URL that you generated in your CRM.

Webhook Integration Active

Once you've generated a webhook URL from your CRM and configured it in Spotipo with appropriate filters, guest WiFi data automatically flows to your chosen platform. You can now use Spotipo data in any system that accepts webhooks.

What to do next:

  • Test integration by connecting a device and verifying data appears in your CRM

  • Configure automation workflows in your CRM using incoming webhook data

  • Set up multiple webhooks for different use cases or platforms

  • Monitor webhook delivery success in your platform's logs

Common webhook platforms:

  • Zapier: Connect to 5,000+ apps without coding

  • Make (Integromat): Visual workflow automation

  • n8n: Open-source automation platform

  • Custom systems: Any platform with webhook endpoint support

Webhook filter options:

  • Consented guests only: Export only guests who opted in to marketing

  • First connection trigger: Prevent duplicate exports for repeat guests

  • Connect events: Trigger when guests log in

  • Disconnect events: Track when guests leave your network

Still need help with webhook integration? Contact Spotipo support via live chat or email us at [email protected], we'll help configure webhooks for your specific CRM or platform.

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