Mailchimp integration automatically exports guest WiFi data to your email marketing lists, eliminating manual imports and enabling immediate campaigns to visitors. Every guest who connects to your WiFi is automatically added as a subscriber in Mailchimp with optional tags, segments, and consent filtering.
This guide walks you through connecting Mailchimp to Spotipo, authorizing access, selecting your audience list, and configuring advanced options like tags and consent-based filtering.
What you'll accomplish:
Connect Spotipo to your Mailchimp account via OAuth
Select target audience list for guest data
Configure consent-based filtering and tagging
Enable automatic guest subscriber synchronization
What you'll need:
Active Mailchimp account
Spotipo account with guest WiFi configured
Mailchimp audience list created for WiFi guests
Configuring automatic data export to Mailchimp
Go to the location you want to configure data export for by clicking on the drop-down menu in the top right corner.
Once in the location, go to Integrations by clicking the tab on left, and click on Mailchimp->Connect.
On the next screen, press Connect To Mailchimp button. You will be redirected to Mailchimp, please login with your credentials.
Authorize Spotipo To Access your Mailchimp Account
In the next screen, you will be presented with a screen like below, click Allow to enable the connection between Spotipo and Mailchimp.
Select the Mailchimp Audience List
From the drop-down in the next step, select to which audience list should Spotipo send the data collected from WiFi hotspot guests.
Advanced Configurations
Optionally, you can configure.
Only explicitly consented Guests will be exported to Mailchimp
Add one or more tags applied to Guests
Add guests to a static segment
Additional Field Mapping
By default, Spotipo syncs the Name and email of a Guest with Mailchimp. If you want to customize the fields, check out Field Mapping.
Mailchimp Integration Active
Once you've authorized Spotipo and selected your audience list, guests connecting to your WiFi are automatically added to Mailchimp. You can now create email campaigns targeting WiFi visitors with configured tags and segments.
What to do next:
Test integration by connecting a device and verifying the subscriber appears in Mailchimp
Create welcome email automations for new WiFi subscribers
Use tags to segment campaigns by location or login method
Advanced configuration options:
Consent filtering: Export only guests who explicitly opt in to marketing
Tagging: Automatically apply tags for campaign segmentation
Static segments: Add guests to specific Mailchimp segments for targeted campaigns
Still having trouble integrating Mailchimp? Contact Spotipo support via live chat or email us at [email protected].